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Thanks to the advancements and developments in our technologies, advertisers and marketers can create better advertising techniques and strategies wherein they have dozens of new opportunities and possibilities for reaching and communicating with the consumers better. Outdoor digital advertising provides advertisers with one of the most targeted and powerful ways of reaching consumers. It is able to extend the reach of TV and can serve as a middle media that drives consumers to a website or motivate mobile download, e- browsing, e- commerce and permission marketing. One of the benefits of this medium is that Digital Media such as LCD or plasma even Digital Bus Advertising are located where people shop, wait or travel wherein it can present the message to a targeted audience at a particular location and time.

Worldwide outdoor digital advertising will grow at a compounded annual growth rate of 15.2 percent from 2011 2016 thus making it the third fastest growing media around the world for the next five years. Outdoor digital advertising will be able to drive the strong growth rate for other out of home advertising, such as billboards, and advertising in general. Revenues for outdoor digital advertising is also expected to double from $2.6 billion to $5.2 billion between the year 2011 and 2016 while out of home advertising revenues will increase by 46.8 percent from $28.3 billion in 2011 to $38.6 billion by the year 2016. Outdoor digital advertising revenues are also growing fastest in Asian countries. The increase of traditional out of home advertising such as billboards can be attributed to the proliferation of new advertising surfaces on the sides of buildings as well as more sophisticate management of Subway Advertising.

Advertisers, marketers and advertising agencies can achieve their branding, merchandising and awareness goals through outdoor digital advertising. 4.2 million Digital media will be installed by 2012 and 5.2 million by 2013 and 6.3 million by 2014 in North America alone.

Outdoor digital advertising also ranked highest among consumers who considered advertising interesting and attention grabbing. 53 percent think that digital media is interesting while 63 percent think its attention grabbing. These digital displays can also be found in a broad range of venues such as shopping malls, grocery stores, gas stations, movie theaters, airports, hospitals, offices, restaurants, clubs, elevators, and transit systems. Outdoor digital advertising spending also ranked 8 among all media segments which shows how much it matters to a lot of advertisers and marketers.

Outdoor digital advertising is becoming a more powerful medium because it gets proven branding, merchandising and call to action results. Its location is also an added advantage along with its measurability. It can provide demographic targeting and better time placement plus its cheaper than other mediums. There is an ease of flight planning and purchase plus a growing inventory if networks, locations and displays – which provides better advertising opportunities. It can also be used along with other digital marketing channels and it is able to effectively capture the consumers attention. Expect the future of outdoor digital advertising to be bright and vibrant.

The objective of each advertising campaign differs from another. Keeping this point in mind, advertisers adopt various mediums of advertising which best suit the requirements of their brand promotion campaign. Outdoor advertising is one of the oldest mediums of brand promotion. Advertising brands through outdoor media vehicles such as billboards, hoardings, kiosks, posters etc have been in vogue ever since the advent of advertising in India. Five important features/ advantages of outdoor advertising are explained below-
-Cost efficiency: Out of home advertising methods are cost effective ways to promote a brand or service because OOH advertising is mostly one time investment. One outdoor ad can be kept for weeks, months or even years (provided the ad is not deteriorated by weather or alike factors). Hence, in out of home advertising one doesn’t need to invest again and again. Just invest once and wait and watch to observe the impact.
-Better reach: Outdoor ads provide better reach to customers as compared to other advertising practices. This is because outdoor ads cannot be switched off like television or print ads. One can avoid a television ad by changing the channel but one cannot avoid an outdoor ad by staying inside home and not going out. The bottom line is that everyone moves out of home and while moving out of home, one happens to watch all those outdoor ads about various brands. The compelling viewership provided to audiences is one of the major advantages or features of an OOH advertising campaign.
-Potential to reach intended customers: Outdoor brand promotion practices such as airport advertising, mall advertising etc have potentials to reach the targeted customers. Airport advertising is one of the most common practices of outdoor brand promotion. Any advertising campaign whether home based or outdoor is successful if it reaches out to the target audience. In such case, outdoor ads have the ability to reach and influence a defined target group with an affluent brand experience.
-Scope for creativity and longevity: Outdoor advertising provides more scope for creativity and longevity while promoting a brand, service, idea or business activity. This scope for creativity and longevity makes outdoor advertising an effective and reliable tool for brand promotion.
-Constant or non-stop exposure to public: Outdoor ads whether airport advertising or mall advertising provide constant exposure about the brand to the general public. This is another striking feature/ benefit of outdoor advertising. Maximum exposure in the market place means attracting a larger number of target audiences. Advertising is a customer-centric affair and attracting old/new pool of customers is equally important for an advertiser to promote his brand or service.
Outdoor advertising India is becoming trendy day by day. Especially with the advent of digital technology, outdoor advertising has undergone a radical change as compared to the conventional modes and techniques of brand promotion. The trends of outdoor advertising India are yet to revamp and renovate further with a touch of technological sophistication.
Reference Website: – www.tdiindia.com

There are some independent advertising agencies in Boston. They have their own team of skilled and experienced professionals who are able to take all marketing challenges. Through their unique network they have developed emotional connections with the consumers. The fresh creative thinking and commitment of Boston based advertising agencies produce results and ensure the future prospects. By intelligent and creative approaches to the strategy and technology, Boston advertising is able to deliver successful result for their clients. Their experienced and skilled professionals design the campaigning strategy and actionable plans which attract the consumers effectively as well as it help in increasing the growth of the company. They know how to build up your brand image and grow your business successfully.

Keith Lane Creative Group is one of the leading ad and marketing agency who offers the powerful marketing solutions for your organization. Their creative and effective brand awareness programs and marketing strategy give you the best return of your marketing investment. Very first, they listen carefully and study your brand in details after that they make the appropriate strategy to put your brand in right market place. The innovative thinking of their experienced professionals creates the blue print for success of your company.

The most experienced and skilled personnel of Keith Lane Creative Group offer their expertise to tailor the several marketing approaches which is suitable for your brand. The Keith Lane Creative Group is one of the most trusted names among the Boston based advertising agencies who can create a great brand image and offer the marketing solutions by their expertise. The marketing agencies in MA offer the successful solution of your marketing problem whether your company is in stagnant position that lost momentum or going to launch new services or products.

Their experienced marketing expert provides the most cost effective strategy which leads your company toward the growth. The strategic plans of the marketing companies in MA are the foundation of right development effort of your organization. The highly experienced marketing professionals of the marketing companies in MA offer product development and marketing programs that creates companys profitable revenue. The marketing adviser of the agencies helps you to develop your business by increasing your sales. The marketing companies in MA also offer online marketing programs to meet your objective. They are strong in digital marketing and ROI system as well as traditional marketing services. Their thoughtful marketing strategy and promotional program build your business successfully.

Skin care is an important aspect of personal care at any age. Companies spend top dollar developing and advertising skin care products for different skin types, age groups, and lifestyles. Reaching these diverse markets successfully requires time to conduct research, formulate products, and market these offerings to the target audience. Successfully advertising a skin care product requires consideration of several factors.

Initial Steps for Promoting Skin Care Products

These products are used by people from different backgrounds and each segment of the population has different needs. While teenagers may be looking for products that prevent acne, older consumers may want products that slow the skin aging process. The target audience should be identified for each skin care product being developed and promoted. This helps the company select the proper ingredients and learn how, when, and where to advertise the items.

Learning more about a target market includes finding out where these individuals shop, how much money they have to spend, and where they look for product information. It also reveals which product ingredients they consider important. Highlighting the desired ingredients in advertising campaigns provides consumers with information they want. Pointing out benefits of use like smoothing wrinkles or sun protection and providing details about ingredients capture consumer attention.

A low product price and informative advertisement may be sufficient to convert some shoppers to customers. Others may prefer to try the products before making a purchase. Print and online advertising can include offers for free samples, allowing consumers to test products before committing. Including a coupon with a sample increases the likelihood that the individual will buy the product. If the items in the product line are high in quality, a sample should be enough to win over a consumer.

Effective Ongoing Promotion of Skin Care Products

Throughout the marketing process, skin care companies should remain in touch with customers. People who purchase the products are a great source of information about the pricing, packaging, and quality of the product. They will also provide feedback regarding promotional efforts. Surveys effectively solicit this and much more information, doing so in an unintrusive way. Survey questions may include skin type, where the products were purchased, how often the products are used, whether the items have caused an improvement in skin. They can also solicit feedback regarding the likelihood of recommending products to family or friends.

Surveyed customers who provide positive feedback regarding products can be asked to give testimonials that will be incorporated into future advertising efforts. Testimonials can also be solicited on product packaging and via the company website and email communications. They can be included in those locations and in email newsletters, product brochures, advertisements, and the company website.

Reading about positive results experienced by others should encourage prospective customers to make purchases. Testimonials make a brand more credible and help reach various target audiences. As new customers try the products, their feedback can be solicited and incorporated into new advertisements. Viewing advertising as an ongoing process rather than a once-and-done technique creates results that are more effective.

Outdoor advertising is an integral part of all marketing campaigns. This type of marketing offers you the widest range possible and is made very eye catching by the advertising company.Research shows that a passerby notices an out of home advertising medium more than any other with billboard advertising, hoardings etc surrounding all of us when we step out of our homes and offices. This form of outdoor advertising has been found to be very cost effective and greatly increases the target coverage.

Among the most respected Out of Home advertising companies in the USA today is the Interstate Outdoor Advertising Company. This company has been in this industry for over 25 years and with the acquisition of R.C Maxwell Company a pioneer in advertising in America helped it to become one of the largest out of home advertising companies.Today they are among the fastest growing outdoor advertising companies in the world and have more than 1000 outdoor locations. They have a presence in virtually every location in the USA and when an advertising campaign is worked out the target audience is identified and the company ensures that every possible means of out of home media is employed in order to catch the audiences eye.

Some of their fail proof methods in outdoor advertising are Bulletins, 30 Sheet posters, Transit Shelters, Kiosks, Vertaculars, Trestles, Wallscapes and Spectaculars and the time tested Billboard advertising.These out of home media products are located strategically at major malls, airports, freeways, arterial roads, on pavements in busy areas etc and manage to catch the attention of passersby.

Some of the biggest names in products have advertised through Interstate Outdoor Advertising.You can view their ads and also the types of advertising mediums that are used by this for out of home advertising on their website www.interstateoutdoor.com.The site is very informative and detailed and with the help of videos, pictures and testimonials from their various clients will be able to convince you about how well they can advertise for you.

They will handle all the work that goes with advertising outdoors from the required permission to planning and designing your ad campaign. Their staff is very professional and are all experts in this field with each having many years of experience in this field of out of home media advertising and will definitely live up to the great reputation that they have.