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Performance advertising offered by performance ad network can make use of display advertising to cater to a customer’s need. There are different kinds of performance advertising available for you. You may opt to make use of display advertising for your products or services.

Advertising these days has already taken many forms, shapes and sizes. Traditional advertising appear on TV, radio and in print such as newspapers and magazines. Giant billboards on busy streets also serve as advertising space for products and services. And with the popularity of the World Wide Web also comes internet marketing.

Internet marketing

Advertising over the internet has become very popular as more and more people all over the world are connected to the web. Advertisers find that this is a less expensive way of marketing to their customers. It also allows companies to reach more of their target audience. Customers also find it convenient to shop from home over the internet.

Performance advertising

Internet marketing results can be measured easily. This is where performance advertising comes in. In performance advertising, the advertisers only pay for the results that were measured as opposed to traditional advertising where the customer will pay for the full services.

There are different methods of performance advertising. These are cost per impression, cost per click, cost per lead, and cost per action. For these kinds of advertising, you only pay for certain actions specified for the form of advertising you have chosen.

In cost per impression, the number of times an advertisement is viewed is measured. That’s what the advertiser will pay for. In cost per click, the advertiser pays when a customer clicks on the ad.

In cost per lead, only when an advertiser gets an interested lead like a contact information from a potential customer, then the advertiser will pay. Cost per action will have the desired result of actually selling a product or service at that moment.

Display Advertising

Performance advertising makes use of display advertising to catch the viewer’s attention and eventually buy the product or service being featured on the ad.

This can come in different forms. Many advertisers use web banners. There are also posters and fliers available as forms of advertising online. Others prefer transit cards, tents, scale models and other forms of display advertising.

They can be a simple picture or even animated images. You may hear some audio, watch videos and other form of media that lets the viewer interact with the ad. Advertisers can be as creative as they can in these ads.

Display advertising can be used to create a brand name for certain products and services. Ads can contain the brand name, a logo, slogan or anything that can be associated with the product.

Display advertising uses many ways to target the right audience for banner ads. They can base it on demography, geography, site or they may even use behavioral retargeting.

The Shanghai Girls is a term for a particular style of advertising from the 1920s and 1930s that depicted very modern, beautiful women from Shanghai, China. These posters advertised a wide variety of products, including cigarettes, gum, batteries, perfume, medicine and many others. Shanghai experienced a population boom in the 1920s, when thousands of Russians and Jewish immigrants fled the Soviet Union after World War I. By the early 1930s, Shanghai had become the worlds fifth largest city, and was the residence of approximately 100,000 foreigners. The eyes of the world were on the city, and Shanghai became known as the news capital of China due to an increased world interest in the Far East and mounting concern regarding the Wests relations with Japan. The intrigue regarding this distant land may have influenced the incredible popularity of the Shanghai Girls ads of the early 20th century. Shanghai was also known to be a pioneer in the fashion industry, and the Shanghai Girls were considered to be glamorous fashion icons.

Though Shanghai is almost as far east as one could travel, the city boasted cutting-edge technology and a decidedly Western appearance. Around 1900, there was an immense push in Shanghai to modernize everything. Amenities and advancements born in the West such as elevators, air conditioning, neon lighting and department stores, popped up in Shanghai almost immediately. In 1882, Shanghai was the first city in China to install electric street lighting. The Easts fascination with the West (and vice versa) was perfectly complemented in the Shanghai Girls advertisements. The Shanghai Girls flawlessly melded the delicate, painstaking beauty of the East with the trendy, progressive advancements and desires of the West.

When a region seeks to modernize, its not unusual for the media to become more provocative in an effort to revise social stigmas and taboos. The Shanghai Girls were a good example of this common trend. The Shanghai Girls advertisements featured beautiful Asian women in vivid, colorful detail. Though the ads were meant to promote products, the ads themselves were works of art. The ads and other paraphernalia were generally reproduced from hand-painted artwork that was signed by the artist who created it. In addition to the beauty of the pieces, advertisers made the most of the motto sex sells, by sometimes featuring the ladies in revealing outfits. Revealing at that time sometimes meant featuring women in a short, form-fitting chi-pao, or classic Asian one-piece dress. Other ads presented women in even more alluring and provocative clothing.

The challenge to old-fashioned expectations of women didnt end with the clothing they wore in the advertisements. The women of Shanghai wanted to modernize not only their look, but their freedoms as well. Women were depicted in roles previously unfamiliar in Chinese culture, such as playing a European game of billiards. Until this point, women featured in Chinese paintings appeared in artwork for the sole purpose of being admired by men. In a sense, the women of older paintings suffered a decrease in social status simply by appearing in them. While the Shanghai Girls certainly used their sexual prowess to garner attention, it was on their terms. Instead of being only a pretty face with no real sense of purpose, these modern ladies held the subtle power to mesmerize a multitude of nations.

Carl Crow, a Missouri writer born in 1884, started the first Western advertising agency in Shanghai, which he managed for 19 years of his life. Crow is mostly credited with spearheading the marketing phenomenon of the Shanghai Girls. Crow was also the founding editor of the Shanghai Evening Post, and wrote 13 books during his lifetime. The Shanghai he met upon his arrival in 1911 was not the same Shanghai when he left 25 years later. The enormous economic boom had transformed the city immensely and Crow had transformed its role in advertising.

Advertising paraphernalia featuring the Shanghai Girls is very popular and collectable. One will find that the women who appear in older Shanghai advertisements from the turn of the 20th century are not nearly as captivating as the ones in the 20s and 30s. Additionally, the artwork is not nearly as vibrant and charismatic as its contemporary counterparts. Both original and reproduction advertising products, postcards and posters featuring the Shanghai Girls remain in high demand, even almost 100 years later.

In this day and age, although the world heavily relies on the internet and digital technology for advertising, printed marketing is still widely used by many sorts of individuals and businesses. Advertising on radios, TV and the internet is very common, but placing a poster in a shop window, school or university notice board can still be very effective.

For as long as the high street exists, posters should be a common way of advertising events, charities and businesses, as well as many other things. They can also be placed in other locations, such as community halls, libraries, leisure centres and shopping centres, to name just a few. Permission may need to be sought before putting them up though, so be sure to look into this before turning up with fifteen copies and some sellotape.

Leaflets are another great way of advertising and can often be handed out in the street to passers by. Permission from the local council may be required for this. Sometimes you will need to purchase a permit before undertaking any flyering. Some towns and cities are stricter than others, so policies may vary from one location to another.

Poster printing can be cost-effective if you choose the right printing company. There are eco-friendly versions which use recycled paper available so you can limit the impact your operations will have on the environment as much as possible. Usually, the higher quantity of posters you get printed, the cheaper it will work out per unit, and prices may also vary depending on the type of paper you want to use, as well as the thickness and the finish, and whether the design is in colour or just black and white. It may cost more to get both sides of the paper printed onto also.

Different sizes are available to choose from, and you should have the option to select either matt or glossy. There may be some other finishes also available, depending on the company and what they offer to customers. Waterproof and laminated versions may also be offered; these are great for placing in outdoor locations or even swimming pool notice boards.

Printing turnarounds can vary depending on the order and the company that you have purchased from. However, it is usually very speedy and delivery is often straight to your door. Some companies may also offer collection options from the store though.

Exhibition stands are a popular way of advertising at exhibitions. All sorts of stands are available to choose from, such as reusable stands for multiple shows and portable, flexible stands for ease of mobility. Maximum impact stands can create a big wow factor to potential customers and clients, so choosing the right stand for you and your business completely depends on your needs and what you require the effect to be. Exhibition stand hire is another option to explore, and may work out cheaper if you only need one for a short period of time.

Pop up stands, banner stands, panel displays, display counters, outdoor displays, tablecloths, leaflet holders and fabric displays are just some of the other types of displays on offer to order. Each company may offer something slightly different, so be sure to check out the various options online.